Debenhams reworks Cinderella in JWT swan song

Is this JWT’s swan song for Debenhams, currently reviewing its creative account?

Amazing how agencies produce their best work when the pressure’s off.

A modern take on Cinderella, with a black and white relationship, de rigueur this year.


The standard’s high this year – the John Lewis effect?

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.