Creativity
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Advertisers
Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,…
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News
MAA Ad of the Week: Nike Jordan from W+K
Nike and Wieden + Kennedy continue to be a powerful combination, and this ad is a joyful surprise that doesn’t…
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News
Cannes Lions puts the onus back on humans to stop cheating in awards
Cannes Lions is wasting no time in attempting to salvage its reputation after the scandal around AI fakery in awards…
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Advertisers
Tomas Gianelli: is trend following the most timeless trend in advertising?
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all…
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News
Let AI be the judge: Kantar’s creative effectiveness awards 2025
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with…
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Advertisers
FCB is top agency and network at One Show
The One Show has been totting up the agency winners in its recent awards and FCB New York is the…
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Advertisers
There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard…
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Advertisers
Patrick Collister: are creative awards really important?
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to…
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Advertisers
Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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