Tag Archives: Creativity

UK’s Engine wins pan-European creative CREAM project

UK marcoms company Engine is building up quite a public sector business; it’s already one of the UK government’s favoured agencies and now it has been appointed by the European Commission to co-ordinate a study into stimulating creativity. As part ...

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Nick Marsh: mobile will never reach its potential until creativity becomes as important as targeting

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too great an emphasis on targeting allied to insufficient focus on creativity is leading to disappointment for some mobile advertisers. Remember ...

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Jane’s Diary: original mad man (and Cannes virgin) George Lois sums up what advertising is all about in his own inimitable way

Creat-fucking-tivity is what it’s all about. Every advertising festival needs a buzzword, and this year’s Cannes may have the best one ever. Ad legend and original mad man George Lois (left) said at a press conference today that it is ...

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Why digital posters cost more to reach fewer people

Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from a correspondent we’ll call ‘disgruntledatoutdoor.’ It makes a contrary and interesting read. For many years luminaries of the outdoor advertising ...

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McDonald’s – the big brand the world loves to hate, whatever it does

Just lovin’ it? You may be, but you can bet they aren’t. No matter how hard it tries, the world’s biggest restaurant chain by revenue simply can’t strike the appropriate note in its advertising campaigns. In place of plaudits, it ...

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MediaPost’s OMMA magazine announces its digital Oscar winners

And the winners are: Gold: Digitas; Silver: AKQA; Bronze: Campfire; Creative: Deutsch; Holding Company: Group M; Design/Interactive: Digitaria; Media Planning: MediaVest; Search: Covario; Mobile R/GA; Social: Huge; Viral Video: Definition 6 and Political: SS+K. Some interesting names among them, chiefly ...

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WPP’s Sorrell assumes new role as creativity advocate

He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most ...

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