Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some of its advocates. It’s a promoted film so no-one’s going to say it’s in a rut – that’s putting it politely.
The Brits failed to excel at Cannes although the UK was still – narrowly – the second most awarded country after the US. It failed to win many big prizes though. AMV BBDO was probably the stand-out performer.
Interesting that none of these worthy folk is an agency creative director.
Are they describing British creativity as is or what they’d like it to be?