Tag Archives: Creativity

The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of ...

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face ...

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

Patrick Collister, one of the UK’s best-known creative directors and a member of Creative Social, is now head of design for Google Northern and Central Europe. Here he explains why digital has created far more opportunities for creatives who want ...

This year was the 61st Cannes Lions International Festival of Creativity (as you may have noticed). Where once it was the annual retreat for advertising agencies and their clients, these days it really is more representative of creativity in the ...

Cannes 2014: The Cannes speaker line-up this past week has been staggering. The sublime to the ridiculous. We’ve had actors, musicians, activists, scientists, business leaders, tech pioneers and Kanye West. But sometimes what you really want is to just hear ...

UK marcoms company Engine is building up quite a public sector business; it’s already one of the UK government’s favoured agencies and now it has been appointed by the European Commission to co-ordinate a study into stimulating creativity. As part ...

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too great an emphasis on targeting allied to insufficient focus on creativity is leading to disappointment for some mobile advertisers. Remember ...