Tag Archives: Creativity

UM’s Adam Morton: data vs. creativity isn’t zero-sum

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

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Paula Coral: what I’m going to do about it

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face ...

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Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

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Matt Pye: lessons for brands from big Cannes winners

This year was the 61st Cannes Lions International Festival of Creativity (as you may have noticed). Where once it was the annual retreat for advertising agencies and their clients, these days it really is more representative of creativity in the ...

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UK’s Engine wins pan-European creative CREAM project

UK marcoms company Engine is building up quite a public sector business; it’s already one of the UK government’s favoured agencies and now it has been appointed by the European Commission to co-ordinate a study into stimulating creativity. As part ...

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Nick Marsh: mobile will never reach its potential until creativity becomes as important as targeting

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too great an emphasis on targeting allied to insufficient focus on creativity is leading to disappointment for some mobile advertisers. Remember ...

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