Creativity
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Graham Fink launches online course FinkDifferent for creatives everywhere
Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting…
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Adland is getting into a tangle over creativity – again
Creativity is something you recognise when you see it (or you should be in another business) but it’s hard to…
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Giles Keeble: why we need more than product advertising
“If the client still proves refractory/Show a picture of the factory. Only in the gravest cases/Should you show the client’s…
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Putting the case for British ad creativity
Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some…
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Jess Murray of Talon Outdoor: understanding the science of effective Out of Home creative
The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using…
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UM’s Adam Morton: data vs. creativity isn’t zero-sum
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or…
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Paula Coral: what I’m going to do about it
It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever,…
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Ad Tech
Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas
Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art…
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