Tag Archives: Creativity

Graham Fink launches online course FinkDifferent for creatives everywhere

Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting of lectures, Q&As and podcasts aimed at entrepreneurs, people thinking of starting up a business (not just advertising), marketing clients ...

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Adland is getting into a tangle over creativity – again

Creativity is something you recognise when you see it (or you should be in another business) but it’s hard to describe. Ogilvy’s Rory Sutherland has been looking into this for, well, quite some time. He argues that adland has allowed ...

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UM’s Adam Morton: data vs. creativity isn’t zero-sum

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

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Paula Coral: what I’m going to do about it

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face ...

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Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

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