Creativity
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FCB is top agency and network at One Show
The One Show has been totting up the agency winners in its recent awards and FCB New York is the…
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There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard…
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Patrick Collister: are creative awards really important?
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to…
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Graham Fink launches online course FinkDifferent for creatives everywhere
Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting…
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Adland is getting into a tangle over creativity – again
Creativity is something you recognise when you see it (or you should be in another business) but it’s hard to…
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Giles Keeble: why we need more than product advertising
“If the client still proves refractory/Show a picture of the factory. Only in the gravest cases/Should you show the client’s…
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Putting the case for British ad creativity
Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some…
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Jess Murray of Talon Outdoor: understanding the science of effective Out of Home creative
The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using…
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