Tag Archives: Confused.com

New Confused.com direction change leaves us none the wiser

“Don’t be confused. Be Confused.com” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama. Karmarama is still on the case, ...

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Road hog Corden returns for Confused.com

The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” Confused.com CMO ...

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Confused.com takes fight to MoneySupermarket with Karmarama’s Corden

Karmarama scooped the £40m Confused.com business earlier this year following its appearance as a ‘wild card’ in a pitch that also included TBWA and Wieden+Kenedy. Wonder what they thought. The business moved from Publicis London which had offered us Brian ...

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Confused.com drops Publicis for Karmarama

Price comparison site Confused.com has appointed Karmarama to handle its creative account. The business moves from Publicis, which didn’t re-pitch. Karmarama won the account against TBWA and Wieden+Kennedy. Media spend is about £40m. Confused’s new CMO Paul Troy, who took ...

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Dare hits its stride with Stephen Hawking’s black hole for Gio Compario

UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...

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