Tag Archives: Confused.com

Publicis media run continues as Zenith bags ZPG’s combined online brands

It’s turning out to be s stellar week for Publicis Media: bagging Facebook’s global account and now UK agency Zenith has landed ZPG’s three big online brands Confused.com, Uswitch and Zoopla. Zenith previously looked after Uswitch. Gareth George, group head ...

Read More »

Now Confused.com takes a surreal approach to price comparison wars

As life in the UK belatedly returns to normal (we hope) we can expect a veritable battering from price comparison sites, now facing the challenge of an energised MoneySuperMarket and its new agency New Commercial Arts. One of the problems ...

Read More »

New Confused.com direction change leaves us none the wiser

“Don’t be confused. Be Confused.com” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama. Karmarama is still on the case, ...

Read More »

Road hog Corden returns for Confused.com

The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” Confused.com CMO ...

Read More »

Confused.com takes fight to MoneySupermarket with Karmarama’s Corden

Karmarama scooped the £40m Confused.com business earlier this year following its appearance as a ‘wild card’ in a pitch that also included TBWA and Wieden+Kenedy. Wonder what they thought. The business moved from Publicis London which had offered us Brian ...

Read More »

Confused.com drops Publicis for Karmarama

Price comparison site Confused.com has appointed Karmarama to handle its creative account. The business moves from Publicis, which didn’t re-pitch. Karmarama won the account against TBWA and Wieden+Kennedy. Media spend is about £40m. Confused’s new CMO Paul Troy, who took ...

Read More »

Dare hits its stride with Stephen Hawking’s black hole for Gio Compario

UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...

Read More »