Road hog Corden returns for

The globally ubiquitous James Corden is back for and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” CMO Paul Troy says: “It’s great to move into into pole position in terms of leading the category for car savings. is now no.1 for car savings, providing more opportunities for drivers to save than any other site, which is exactly where we wanted to be. This latest ad is bigger and better than the first, and demonstrates how is moving up a gear when it comes to driver wins and providing car savings to millions of customers.”

There you go: choose a strategy and then get a winning celebrity to bang home the message. But done with a certain vim.

MAA creative scale: 6.5.

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