Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to fire their big guns first – and some have been good, Mother for Boots, TBWA for Harrods, CHI for Argos ...
Read More »Adam&eveDDB unwraps Christmas for Mulberry
If you want a Christmas campaign I guess you head off to adam&eveDDB (John Lewis fame, a multi-award winner for Harvey Nichols last year); which is what struggling UK accessories brand Mulberry did a short while ago when it appointed ...
Read More »TBWA hits the right note for Harrods at Christmas
I haven’t been to Harrods, the posh Knightsbridge store in London, for decades, ever since it fell into the grip of the ghastly ‘king of bling’ Mohamed Fayed. But he’s gone, thank goodness, and the fun-packed emporium is saying.. it’s ...
Read More »Asda plays it safe in VCCP Christmas campaign
Asda wants us all to smile in its Christmas campaign from VCCP. Can’t think of anything else to say about it really. Oh, the venison wellington’s been in the oven five minutes too long.
Read More »Paul Simons: why the John Lewis Christmas campaign scores so strongly with the middle classes
It’s the Full Monty from John Lewis Well here we are again with the first airing of the John Lewis Christmas television advertising due tonight; previews on YouTube. For readers outside the UK you can be forgiven to wondering what ...
Read More »Mother lights up the dark for Boots Christmas campaign
It’s turning out to be a rather gritty Christmas – in some quarters anyway – and you expect a bit of grit from Mother. Don’t you hate houses with exterior Christmas lights? Justified here, I suppose, to light up a ...
Read More »John Lewis rests Christmas hopes on Monty The Penguin
Well here we go: the annual John Lewis Christmas spectacular from adam&eveDDB (cue the sharpening of knives). To some it will be a bucket of goo, to others a charming tale of a small boy and his search for a ...
Read More »Burberry’s Christmas confection fails to convince
Here’s Burberry for Christmas, with a fleeting appearance by young Romeo Beckham (bet that goes down well in the playground). It’s complete rubbish isn’t it? Why would you buy Burberry, based on this evidence? Has the world gone mad?
Read More »Debenhams and JWT confounded by Christmas
Who’d be a British retailer in 2014. As the unseasonal sun beats down on London we have Debenhams (not a bad shop at all) out of the Christmas traps with this effort from JWT, ‘Found It.’ There’s a bit of ...
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