Adam&eveDDB unwraps Christmas for Mulberry

If you want a Christmas campaign I guess you head off to adam&eveDDB (John Lewis fame, a multi-award winner for Harvey Nichols last year); which is what struggling UK accessories brand Mulberry did a short while ago when it appointed the agency.

And the agency’s Christmas offering for Mulberry seems to owe something to last year’s Harvey Nicks, majoring on the gruesome ritual of receiving Christmas prezzies you don’t actually want.

Here’s Mulberry:

And Harvey Nicks:

Actually the spoilt brat in the Mulberry film probably deserves a Harvey Nichols elastic band – but it makes the point.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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