TBWA hits the right note for Harrods at Christmas

I haven’t been to Harrods, the posh Knightsbridge store in London, for decades, ever since it fell into the grip of the ghastly ‘king of bling’ Mohamed Fayed.

But he’s gone, thank goodness, and the fun-packed emporium is saying.. it’s a fun-packed emporium with this new Christmas campaign from Peter Souter’s new, improved TBWA.

Harrods was always a bit naughty and you get that with this. Bet the boys in the edit suite had a guffaw or two.

But a nice piece of work, up there with John Lewis and Boots as the UK’s Christmas winners so far.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.