christmas ads
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MPC’s Bill McNamara: the best international Christmas ads
Christmas ads have become a unique standalone genre in the UK. John Lewis has arguably reached a culturally hallowed status…
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Coca-Cola unwraps a Christmas social media mystery
So which one is the official Coca-Cola Christmas ad? Maybe it’s this one from Pereira & O’Dell with someone dressed…
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Heather Andrew of Neuro-Insight: the John Lewis effect is good for John Lewis but bad for copycats
Where the Coca-Cola truck was once the marker of Christmas, John Lewis now seems to own the mantle as the…
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BBC goes off-piste for Christmas film
The BBC is getting in on the Christmas act with an in-house film directed by Elliot Dear through Blinkink. Weird…
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YouTube reveals its UK Christmas winners
Christmas seems to come earlier every year – some titles have announced their agency of the year already and it’s…
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Paul Simons: has John Lewis been rumbled by other Christmas advertisers in the “Ah” war?
The editor asked me if I could write an opinion piece on this year’s crop of Christmas advertising on TV,…
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Ad Tech
Chris Slough of Havas: why ad tech isn’t the answer to us all liking all the Christmas ads
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner…
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Celtic summons the faithful in Christmas ad effort
Just when the Christmas ad tide seems to be going out for conventional brands – fewer online views, a certain…
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Audi drivers long on acceleration, short on Christmas spirit
Car companies don’t often make Christmas ads but Venables Bell in the US has for Audi, although it’s rather short…
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