The heavy artillery of the Christmas advertising barrage formally began over the last few days with both M&S and John Lewis launching their offensives. Both have had wide media coverage, with both sets of senior management being interviewed by various ...
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Well here we are then – Marks & Sparkle. Heard CEO Marc Bolland on the radio the other day defending M&S’s less than sparkling non-food performance and, indeed, it’s possible that the embattled retailer is finally turning round its womenswear ...
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So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about ...
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My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far we’ve ...
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