Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little thought it was given. The head of research at one multinational was quite clear it was to increase sales, and ...
Read More »McDonald’s and Leo Burnett set off on the long, long journey to Christmas
I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a gaggle of agencies vying for second place behind all-conquering (in billings terms anyway) AMV BBDO. One reason must be McDonald’s’ ...
Read More »KFC and BBH launch Xmas ‘friendship buckets’
BBH has launched a (fairly) Christmassy campaign for KFC: ‘Friendship Bucket Test.’ Well why not, lots of people eat chicken at Christmas. Nice little vignettes, BBH seems to be into the common touch these days. MAA creative scale: 7.
Read More »W+K’s Neil Christie on the best Christmas ads
It’s supermarket superbowl time in the UK, as the big high street names unveil their epic festive campaigns. You may not be roasting chestnuts on an open fire and Jack Frost has yet to nip anyone’s nose in this part ...
Read More »Who needs ‘feel-good’ Christmas ads at a time like this?
Last Sunday adam&eveDDB co-founder and CEO James Murphy was on BBC Radio 4’s Broadcasting House, there to review the papers with two others and talk about John Lewis’ ‘Man on the Moon’ Christmas campaign. Murphy agreed with the producers that ...
Read More »BETC tackles Christmas prezzie diplomacy for Canal+
We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC in more reflective mode, giving us its take on unwanted Christmas presents (as with Harvey Nichols, Currys PC World and ...
Read More »Myer/Aardman: it’s Christmas cobber so get your skis on
Myer is Australia’s biggest retailer and this year agency BBDO Clemenger Melbourne has enlisted famed British animation house Aardman to produce a traditional (snowy, not the norm in Oz) Christmas spot – with a decidedly Australian twang. Maybe this is ...
Read More »Godzilla versus King Kong: Sainsbury’s/AMV challenge John Lewis/A&E for top Christmas ad spot
They may be fellow Omnicom siblings and, therefore, the best of friends but one should never under-estimate the rivalry ‘twixt AMV BBDO and adam&eveDDB, likely to be the UK’s top two agencies by billings when the numbers are counted at ...
Read More »WTF it’s Christmas says crazy Oddbins
We have one clear leader in the Christmas ad stakes anyway – this humdinger from Oddbins will surely not be caught in the outright crazy stakes. Oddbins says it’s trying to avoid all that cloying emotion at Christmas – meaning ...
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