Edeka celebrates Christmas in what’s left of the planet

Jung von Matt’s Christmas outing for German supermarket Edeka is always worth a look; this year it’s dystopian tech which is cropping up with rather alarming regularity. It’s 2117 and something nasty has happened to planet earth.

But our curious robot finds a welcome in the hillside.

This tear-jerker from 2015 has nearly 58m YouTube views, but that was then (see below).

Wonder what JVM does for its Christmas party..

This year’s Edeka?

MAA creative scale: 6. Too bleak for sentimental old me.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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