Just when the Christmas ad tide seems to be going out for conventional brands – fewer online views, a certain air of “here we go again” – everybody else seems to be getting in on the act.
Now it’s Celtic Football Club, complete with manager Brendan Rogers as a coach driver. There seem to be other ‘bhoys’ in it too. All journeying to Celtic Park to buy replica kit and books.
Doubt they’ll be buying any Paris Saint-Germain vids though (PSG beat Celtic 7-1 the other day).
Did Fergie ever perform as Santa for Man U? Can see him as a grumpy version.
Not a winner alas.
MAA creative scale: 3.