Chipotle Mexican Grill was the big winner at Cannes a decade ago with ‘Back to the Start,’ an epic plugging its farming connections and now it’s back with another, this time with Kacey Musgraves doing the singing, in place of ...
Read More »Chipotle breaks the (branded) content barrier with new satirical comedy show ‘Farmed and Dangerous’
This looks like fun – and may even be that big step forward in (branded) content we’ve been waiting for. Chipotle Mexican Grill, which has already had a big impact on adland with its Cannes Grand Prix winner ‘Back to ...
Read More »Impressive Chipotle heads new creative line-up from Yakult, Philips and Battersea cats
Yesterday we had Canal Plus and BETC, progenitors of the big award winner ‘The Bear,’ returning to the lists and they’ve been joined by those other big winners of two years ago, Chipotle and CAA Marketing. There isn’t a lot ...
Read More »Michael Lee of Madam picks his Desert Island Ads
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »New Coke ad tells us “Happiness is Movement” – we kind of knew that already
Coca-Cola is evidently serious about this obesity stuff (just like your friendly GP – but I’m not obese doc, I’m nine stone three!) as indeed it probably should be. Last week we had a rather bland opener, this week’s suggest ...
Read More »Mondelez’s Oreo and The Martin Agency join the cutesy animation caravan
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy ...
Read More »Dumb Ways To Die wins at One Show as awards caravan heads for Cannes
McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning up at ...
Read More »McCann Melbourne’s Dumb Ways To Die sweeps up at Webbys – Cannes next?
McCann seems to have topped the global agency stakes at this year’s Webby Awards (it thinks it has anyway) with ten; spearheaded by McCann Melbourne’s ‘Dumb Ways To Die’ for the local Metro system. This was awarded the most Webbys ...
Read More »Will 2013 go down as the most boring year in the history of advertising – ever?
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like ...
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