McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning up at Cannes in June. But it is brilliant. The full list of winners is here.
Other notables included gold pencils for Barton F. Graf 9000 in New York for its Ragu campaign ‘A Long Day of Childhood’:
Looks like the child in this has been overdoing the pasta, but never mind.
And Wieden+Kennedy New York won a best single ad gold for ESPN’s ‘The Name’ featuring someone unlucky enough to be called Michael Jordan.
BBH London also won a gold for the Guardian’s ‘Three Little Pigs.’
This was a big winner at Cannes last year, of course, when it lost out to Chipotle for the top film gong.
Which isn’t that dissimilar to Dumb Ways To Die…not least in two great vocal performances.