Yesterday we had Canal Plus and BETC, progenitors of the big award winner ‘The Bear,’ returning to the lists and they’ve been joined by those other big winners of two years ago, Chipotle and CAA Marketing.
There isn’t a lot of food in this opus at all but it’s an impressive piece of work from animators Moonbot and chanteuse Fiona Apple. We seem to have gone back to the era (as with CDP’s work for Benson & Hedges) when the big winners are nice films with a brand attached (and an online game of course).
At three minutes plus this is a film not an ad but then the Cannes award is for film isn’t it?
**CAA Marketing is not your usual agency and health drink Yakult has decided to dispense with one altogether in the UK despite being a pretty big brand.
Instead it has enlisted the services of London production company MADE, account director Peter Travis and creative Gill Sully to produce this perky little ad.
Yakult 365Days 30sec from Olly Ravaux on Vimeo.
We keep reading that in-house agencies are now the thing, whether its Hyundai-style with Innocean or Sir Martin Sorrell’s ‘Horizontality’ wheeze. We shall see.
**Cannes conqueror Ogilvy has been pulling out all the stops for Philips recently and it’s produced an interesting online music game for Philips Headphones. A new track, Carolyn by Swiss Lips, is remixed with every move a player makes.
The campaign is called ‘You Need To Hear This’ and lives on the Noisey music channel.
**Cats, as we know from Wieden+Kennedy’s ‘Cats With Thumbs’ campaign for Cravendale milk, are taking over the world. This includes the famous Battersea Dogs Home for unwanted mutts in London that’s now known as the Battersea Dogs and Cats Home. Soon it will doubtless be the Battersea Cats and Dogs Home (which sounds better anyway).
So MRM Meteorite (part of McCann) has produced an outdoor and online campaign to tell cat fanciers of good character where they can stock up.
Battersea director of communications Dee McIntosh says: “We’ve had a lot of fun in devising this campaign with MRM Meteorite to show just how clever and funny Battersea cats are. We’ve been re-homing cats since 1883 but we’re still best known for our dogs. With interest in re-homing cats increasing we feel it’s the right time for a cat takeover at our three centres.”