Never realised the Chevrolet logo was a bowtie, hailing from 1913 so some say, based on Parisian wallpaper. Others say it was borrowed from a coal company. You can now have it in black. Anyway it’s the hero of this ...
Read More »From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...
Read More »Facebook adds love and hate to ‘Like’ button
The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and Angry, under the tag of Reactions (below). Apparently brands won’t be able to disconnect them, which should make life on ...
Read More »New Commonwealth film for Man U’s Chevy sponsorship harks back to a more golden era
This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t it, as any Brazil fan could tell you this morning. McCann offshoot Commonwealth has finally produced a film plugging Chevrolet’s ...
Read More »Chevrolet goes gay as it tries to find a new, new road
Thanks to darling Vladimir Putin we’re all gay these days – or big brands are anyway. Chevrolet is making a principled stand/jumping on the bandwagon (delete where necessary) of Russia’s anti-gay and lesbian programme by running this ad in NBC’s ...
Read More »Karlsson heads off to Commonwealth as McCann shuffles global creative pack – again
What is Linus Karlsson up to at McCann and what is McCann up to with its creative leaders? Karlsson (left), who joined the agency from Mother New York during the reign of Nick Brien, was originally appointed chairman and CCO ...
Read More »Campbell Ewald in, Deutsch out as Interpublic rejigs Lowe network to suit Cadillac
Campbell Ewald in Detroit has won the Cadillac account, officially anyway as Hill Holiday in Boston is providing creative work – a rather peculiar long distance arrangement. So owner Interpublic has shoehorned CE into the Lowe network (which seems to ...
Read More »WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC’s Today goes girl hunting
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll ...
Read More »Omnicom slashes jobs at BBDO and Goodby in the wake of big account losses
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette ...
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