Tag Archives: chevrolet

Deutsch LA goes for brutal simplicity in new VW ad

“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...

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GM’s Chevrolet dumps ‘Chevy Runs Deep’ for ‘Find New Roads’ as it chases global sales

‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...

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How can General Motors sponsor Manchester United and Liverpool?

It may have escaped the attention of General Motors executives (whose ranks now don’t include former CMO Joel Ewanick) but Manchester United and Liverpool are the two deadliest rivals in English football. Yet the company is proposing to sponsor both ...

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General Motors dumps high profile global marketing boss Joel Ewanick

Well, well, the world’s most famous marketer, General Motors global CMO Joel Ewanick (left), instigator of the Commonwealth agency for Chevrolet and the decision to award all the company’s $3bn global media budget to Carat, has ‘resigned.’ Not that he ...

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