Tag Archives: chevrolet

Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...

“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...

Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose ...

‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of ...