Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is.
This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose to cobble together tasters of forthcoming individual model campaigns for its ads in the Grammys on Sunday. The models include the new Impala and Corvette Stingray (to be launched later this year) plus the Volt, Spark and Sonic.
But if Commonwealth looks rather like a horse designed by a committee (a camel) so does this ad.