Chevrolet unveils new ‘Find New Roads’ campaign from in-house agency Commonwealth

Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is.

This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose to cobble together tasters of forthcoming individual model campaigns for its ads in the Grammys on Sunday. The models include the new Impala and Corvette Stingray (to be launched later this year) plus the Volt, Spark and Sonic.

Presumably this/these are the first fruits of the labours of Commonwealth, the new Chevy in-house agency formed from Omnicom’s Goodby Silverstein and Interpublic’s McCann.

But if Commonwealth looks rather like a horse designed by a committee (a camel) so does this ad.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.