Tag Archives: cadbury

We will stop writing about Christmas ads, honest. But they’re what everybody’s talking about. So – Cadbury, now owned by Mondelez of course, and agency Fallon, which produced the celebrated ‘Gorilla’ ad (still viewed an astonishing number of times) all ...

As the investor, Nelson Peltz (pictured) of Trian Partners, holds billion dollar stakes in both PepsiCo and Mondelez, his scheme will cause consternation in both boardrooms. Peltz wants PepsiCo to buy Mondelez International, which has only just been spun off ...

A D&AD (Design & Art Direction) member recently posted a blog about the challenges facing older people in the whacky world of advertising, in particular once 50 comes and goes. The comments have been broadly interesting, some just plain grumpy ...

Clients are a peculiar lot; first they manage perfectly well without an agency then they appoint one of the best around, fall out and then hire a couple more when surely one would do. Well they don’t all, of course, ...

Never did like the look of Mondelez, the new version of the old Kraft snacks business. First it welched on its promises about keeping Cadbury based in the UK when it bought the business for £12bn and now, after a ...

Fallon UK and parent agency Saatchi & Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury’s Crispello (what on earth is that? Do we need another snack?). This campaign has polarised opinion somewhat; some ...

Mondelez is pretty active at the moment and the former Kraft snacks business is launching Cadbury Wispa Hot Chocolate (Wispa’s a Cadbury chocolate brand) with this new TV campaign, ‘Frothy Beast’ (as opposed to sexy beast), from Fallon. Which rather ...

There’s been a lot of famous advertising for fizzy mixer Schweppes (once owned by Britain’s Cadbury but now with different owners all over the world) and the Aussies have revived the old theme ‘Schweppervescence’ for this interesting take on (eventually) ...

Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...