Tag Archives: BT

UK advertisers turn into Lego to plug new movie

Here’s one of those stunts (or ‘specials’) that media owners and agencies love: a whole ad break devoted to one advertiser. In this case it’s Lego, plugging the new Lego movie in ITV’s Dancing on Ice,’ brokered by media agency ...

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Is BT winning the UK pay-TV sports battle?

One-time British monopoly phone provider BT (British Telecom as was) took a huge gamble a couple of years ago by entering the pay-TV sports market, taking on BSkyB which had enjoyed a virtual monopoly having seen off smaller rivals such ...

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BT Sport attacks Sky with AMV launch campaign

AMV/BBDO ventures onto Nike creative territory in this launch ad for BT’s new sports operation, mercifully with a touch of humour. BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus ...

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