BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’ of advertising to plug BT’s sports-focused television service.
This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.
Here’s the first ad with a disbelieivng Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.
Later ads will feature other well-known thesps and sports stars and also, it seems, the ‘BT client’ and other such executives.
Are you sure you really want to do this AMV?
MA creative scale: 7.