AMV BBDO sends up itself (and the client) in new celeb-packed series for BT Sport

BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’ of advertising to plug BT’s sports-focused television service.

This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.

Here’s the first ad with a disbelieivng Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.

Later ads will feature other well-known thesps and sports stars and also, it seems, the ‘BT client’ and other such executives.

Are you sure you really want to do this AMV?

MA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.