Tag Archives: BT

GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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Can BT mount a serious sports challenge to Sky?

It looks like it’s giving it a damn good go with news emerging that the former UK state-owned telephone supplier is planning two new pay sports channels for football and rugby plus a third for one-off pay-per-view matches, an offer ...

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