BT Sport attacks Sky with AMV launch campaign

AMV/BBDO ventures onto Nike creative territory in this launch ad for BT’s new sports operation, mercifully with a touch of humour.

BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus rugby presumably, free to broadband customers. Sky will no doubt be preparing a BT-munching monster campaign so that should be fun.

Anyway it’s a rather good ad although I was somewhat dismayed to see Clare Balding make an appearance. Am I the only person that thinks we see a bit too much of Her Royal Clareness?

But AMV rarely drops the ball and it doesn’t here.

You May Also Like

advertising amv/bbdo BT sky

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.