BT Sport attacks Sky with AMV launch campaign

AMV/BBDO ventures onto Nike creative territory in this launch ad for BT’s new sports operation, mercifully with a touch of humour.

BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus rugby presumably, free to broadband customers. Sky will no doubt be preparing a BT-munching monster campaign so that should be fun.

Anyway it’s a rather good ad although I was somewhat dismayed to see Clare Balding make an appearance. Am I the only person that thinks we see a bit too much of Her Royal Clareness?

But AMV rarely drops the ball and it doesn’t here.

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