WCRS in the UK has become (as my friend George Parker remarks) the celebs agency of choice – in its Churchill Insurance ads (Dawn French now, ye gods) and the current campaign for Sky Fibre super-dooper broadband.
Sky, of course, is rather fond of celebs itself, to plug the likes of Sky Atlantic.
All this make sense from Sky’s point of view; if only to remind the likes of new sports rival BT that it has deep, deep pockets.
Well you can’t get much more on strategy than that.
More of George’s Confessions of a Mad Man tomorrow.