BT
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New EE owner BT reviews £160m media business
BT is reported by Campaign to be reviewing its media business following its acquisition of EE. The two accounts are…
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BT Mobile signs up Baldwin and his “dramatic delivery”
BT remains a remarkably unloved company despite its undoubted commercial success. You get the impression that it does just enough…
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Paul Simons: How does BT/Openreach get away with such lousy customer service?
Early last week our part of the country was hit by very high winds and horizontal rain. Officially a storm…
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Ad Tech
UK broadband is a complete disaster under BT’s Patterson and Virgin’s Malone – should they be trusted with a ‘digital economy?’
It’s been interesting listening to chancellor George Osborne at the Tory party conference outlining his plans for a wonderful new…
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AMV BBDO sends up itself (and the client) in new celeb-packed series for BT Sport
BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’…
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Analysis
Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money
There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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UK advertisers turn into Lego to plug new movie
Here’s one of those stunts (or ‘specials’) that media owners and agencies love: a whole ad break devoted to one…
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Is BT winning the UK pay-TV sports battle?
One-time British monopoly phone provider BT (British Telecom as was) took a huge gamble a couple of years ago by…
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UK ad industry in best forelock-tugging mode to celebrate (so far nameless) Royal baby
How can you have a Prince of Cambridge? But Queen Elizabeth ll is rather fond of showering her family with…
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