BT
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Advertisers
BT moves onto front foot with big new corporate drive from Saatchi & Saatchi
BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest…
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Advertisers
BT’s ‘Be There’ campaign loses its compass
Many years ago, in the age of dial-up telephones, BT used to tell us “it’s good to talk.” As it…
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Advertisers
BT goes back to basics but is there anything there?
BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among…
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Advertisers
ASA shouldn’t just ban BT’s duplicitous ads after the event it should pre-vet them
The Advertising Standards Authority (ASA) has retrospectively banned a gaggle of ads by BT featuring the expensive talents of Ryan…
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Advertisers
Sky rules UK advertiser roost with whopping £287m
Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m,…
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Advertisers
Wunderman win tightens WPP hold on BT business
WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account…
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Advertisers
Sky the likely big loser if Bradley bans betting ads
Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at…
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Advertisers
Do we believe BT and Virgin’s new broadband boast?
BT and Virgin have combined to hymn the praises of the UK’s broadband network, claiming to have invested over £15bn…
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Advertisers
BT creates new £160m media entity under Maxus
It’s always worrying for agencies when a big client merger happens and one of the biggest recent ones is BT’s…
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