Tag Archives: BT

BT backs FA Playmaker’s bid for more diversity in football

Football in the UK is (almost) back – did it ever go away? – and the Football Association, supported by BT, is launching a Playmaker scheme aimed at signing up 100,000 grassroots volunteers to help out and make involvement in ...

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BT promises freedom for TV viewers in ambitious new Saatchi campaign

BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons ...

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Does BT merit its new Saatchi Halo?

Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit ...

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Deutsche adds to telecoms cocktail at Saatchi London

Saatchi & Saatchi is doing pretty well out of BT in its various manifestations. It’s handled BT’s EE for years (to the heartfelt thanks of Kevin Bacon fans), just produced a more than capable new BT corporate campaign and now ...

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BT moves onto front foot with big new corporate drive from Saatchi & Saatchi

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

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BT goes back to basics but is there anything there?

BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among them – to try to recreate it’s glory days of ‘it’s good to talk’ and many before that. Didn’t they ...

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