Tag Archives: BT

BT goes back to basics but is there anything there?

BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among them – to try to recreate it’s glory days of ‘it’s good to talk’ and many before that. Didn’t they ...

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Sky rules UK advertiser roost with whopping £287m

Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. ...

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Wunderman win tightens WPP hold on BT business

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

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Sky the likely big loser if Bradley bans betting ads

Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at banning gambling ads on TV before the so-called 9pm ‘watershed,’ when you can air controversial stuff as the kids are ...

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BT creates new £160m media entity under Maxus

It’s always worrying for agencies when a big client merger happens and one of the biggest recent ones is BT’s £12bn buy of EE in the UK. BT also owns Plusnet. On the media agency front it seems it’s going ...

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New EE owner BT reviews £160m media business

BT is reported by Campaign to be reviewing its media business following its acquisition of EE. The two accounts are worth a total £160m, £100m BT at Maxus and £60m EE at MEC, both WPP GroupM agencies. Such reviews seem ...

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BT Mobile signs up Baldwin and his “dramatic delivery”

BT remains a remarkably unloved company despite its undoubted commercial success. You get the impression that it does just enough in terms of customer service to stay in the game but no more. Long-serving agency AMV BBDO can hardly be ...

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