Tag Archives: BT

Publicis Groupe tightens hold on giant BT UK account

Publicis Groupe has tightened its hold on the BT UK business, CRM moving to Digitas from WPP’s Wunderman Thompson with fellow Publicis agency Saatchi & Saatchi picking up BT Sport business, both without a pitch. Saatchi handles BT’s main consumer ...

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Is Saatchi overdoing it for front foot BT?

BT is making some big claims for its broadband via new agency Saatchi & Saatchi and here’s another one, claiming it’s services (88% of them if you read the small print) are “unbreakable.” As with the recent CleanMyMac ad from ...

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BT on the broadband rampage again with ‘Pixelated Paula’

BT is waging the broadband wars with a vengeance, here’s the latest from Saatchi & Saatchi featuring ‘Pixelated Paula,’ an exec driven nuts by crappy broadband. We’ve all been there, in the UK at least, with BT historically taking much ...

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BT backs FA Playmaker’s bid for more diversity in football

Football in the UK is (almost) back – did it ever go away? – and the Football Association, supported by BT, is launching a Playmaker scheme aimed at signing up 100,000 grassroots volunteers to help out and make involvement in ...

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BT promises freedom for TV viewers in ambitious new Saatchi campaign

BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons ...

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Does BT merit its new Saatchi Halo?

Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit ...

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Deutsche adds to telecoms cocktail at Saatchi London

Saatchi & Saatchi is doing pretty well out of BT in its various manifestations. It’s handled BT’s EE for years (to the heartfelt thanks of Kevin Bacon fans), just produced a more than capable new BT corporate campaign and now ...

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BT moves onto front foot with big new corporate drive from Saatchi & Saatchi

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

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