Tag Archives: BT

Deutsche adds to telecoms cocktail at Saatchi London

Saatchi & Saatchi is doing pretty well out of BT in its various manifestations. It’s handled BT’s EE for years (to the heartfelt thanks of Kevin Bacon fans), just produced a more than capable new BT corporate campaign and now ...

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BT moves onto front foot with big new corporate drive from Saatchi & Saatchi

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

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BT goes back to basics but is there anything there?

BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among them – to try to recreate it’s glory days of ‘it’s good to talk’ and many before that. Didn’t they ...

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Sky rules UK advertiser roost with whopping £287m

Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. ...

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Wunderman win tightens WPP hold on BT business

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

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Sky the likely big loser if Bradley bans betting ads

Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at banning gambling ads on TV before the so-called 9pm ‘watershed,’ when you can air controversial stuff as the kids are ...

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