Tag Archives: BT

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

Many years ago, in the age of dial-up telephones, BT used to tell us “it’s good to talk.” As it would, as BT’s services were about the only way you could do this unless you were face to face. Now ...

BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among them – to try to recreate it’s glory days of ‘it’s good to talk’ and many before that. Didn’t they ...

The Advertising Standards Authority (ASA) has retrospectively banned a gaggle of ads by BT featuring the expensive talents of Ryan Reynolds, for making misleading broadband speed claims. Now there’s a thing. One of them featured Reynolds dangling in the air ...

Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. ...

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at banning gambling ads on TV before the so-called 9pm ‘watershed,’ when you can air controversial stuff as the kids are ...

BT and Virgin have combined to hymn the praises of the UK’s broadband network, claiming to have invested over £15bn in five years to spruce up the creaking system. They don’t actually mention the latter. Cable outfit Virgin is the ...

It’s always worrying for agencies when a big client merger happens and one of the biggest recent ones is BT’s £12bn buy of EE in the UK. BT also owns Plusnet. On the media agency front it seems it’s going ...