Does BT merit its new Saatchi Halo?

Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things.

May be a bit optimistic, BT’s EE can’t even manoeuvre a reliable 4G signal to yours truly (admittedly I live in an out of the way place – London.)

Anyway Halo connects must-be-connected young people with everything everywhere (that rings a bell.)

At least BT is apparently trying, after years of seemingly deliberate under-service.

Not as good as Saatchi’s corporate debut. Maybe this is trying to cram in too much.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.