Saatchi & Saatchi is doing pretty well out of BT in its various manifestations. It’s handled BT’s EE for years (to the heartfelt thanks of Kevin Bacon fans), just produced a more than capable new BT corporate campaign and now it’s in the chair for Deutsche Telekom, a 12 per cent shareholder in the UK’s BT and expected by some to mount a takeover bid sometime soon.
It’s an ill wind…
Anyway, for DT (as opposed to BT) it’s showing how mobile mania affects relationships.
Not quite sure what the point is (maybe it’s lost in translation.)
MAA creative scale: 4.