Tag Archives: Asda

Well it must have a decent chance (according to my calculator it’s about 50 per cent) but it finds itself up against Chime’s VCCP, which has made a name for itself recently with hard-selling advertising, the sort that retailers love. ...

We should be grateful for retail advertisers in the UK – they’re not usually part of a huge international business so they review their ad accounts quite regularly while the rest of the world tends to pick and choose from ...

Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy ...

During the early part of 1990, health officials in North Carolina, USA, made an alarming discovery. Some Perrier bottled mineral water, whose purity was so legendary they had used it to benchmark other water supplies, was found to be contaminated ...

There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as ...

All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out ...

My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far we’ve ...

It’s not that there’s anything wrong with this Morrisons Christmas ad from DLKW Lowe, in fact it’s rather good. It encapsulates the gruesomeness of it all very well, and wrestling the Christmas turkey is a nice touch (make your Christmas ...

What to make of this dear readers? Wieden+Kennedy has unveiled its second ad for Tesco and it features a (nicely cast) middle class female (how do we know? We know) purchasing a gruesomely cheesy Christmas gift, a Furby it seems, ...