Tag Archives: Asda

Asda launches surprise review of Saatchi and Blue 449

Well it was proving a good week for Publicis Groupe boss Arthur Sadoun (see here) but now he’s learned that Asda, which moved everything into Publicis Groupe two years ago (creative to Saatchi & Saatchi and media to Blue 449) ...

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Asda and Saatchi rest hopes on the Martin effect

Saatchi & Saatchi has signed up TV chef James Martin to front its first campaign since winning back the business from VCCP. Asda is in a right old mess, bludgeoned by Aldi and Lidl and facing a slowly recovering Tesco ...

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Asda unveils giant hen in more Easter madness

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems). Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. ...

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Clear Channel wins Asda digital poster task

Latterly running a big supermarket chain hasn’t been the piece of cake it was before German interlopers Aldi and Lidl made life difficult. Asda has had a particularly torrid time, in terms of market share anyway although it says profits ...

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VCCP on alert as Asda picks new marketing boss

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

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Who’s the best at Christmas 2015 – Asda or Lidl?

We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment. Asda still seems ...

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Asda plays it safe in VCCP Christmas campaign

Asda wants us all to smile in its Christmas campaign from VCCP. Can’t think of anything else to say about it really. Oh, the venison wellington’s been in the oven five minutes too long.

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