The Uk’s Asda – which owner Walmart is trying to spruce up for a partial sale or flotation – is taking discounters Aldi and Lidll (and Tesco) full on by bringing back its “pocket tap” price campaign, harking back to ...
Read More »Asda’s 20-second revival with AMV BBDO gears up for Mother’s Day
Mother’s Day is coming up soon (I’ve been forgetting it for decades – not sure exactly when) and here’s a lively effort from AMV BBDO for Asda. Part of a ‘Don’t Compromise’ campaign which shows promise. Asda, now owned by ...
Read More »Asda’s timing goes awry with Christmas feel-good effort
You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas ad from AMV BBDO on Saturday, at exactly the time thousands of workers faced the chop if they didn’t sign ...
Read More »It’s back to school for everyone – including AMV BBDO and George at Asda
It’s all change at the UK’s biggest agency by billings AMV BBDO with long-time CCO and chairman Paul Brazier to be succeeded as CCO by Alex Grieve (Grieve’s partner Adrian Rossi has gone off to Grey) and a new management ...
Read More »Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda
To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...
Read More »AMV BBDO’s Asda Christmas debut is somewhat snowed in
More Christmas stuff, this time AMV BBDO’s first effort for new client Asda, a veritable snowy wonderland. Read this morning that the end of November in the UK will see us buried in snow so we might all be fed ...
Read More »The Asda-Sainsbury’s merger story shows just how tough pitching can be on agencies
We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi. The picture above, Tweeted by AMV on Friday with the caption, “Let the celebrations begin,” shows just how ecstatic the ...
Read More »Asda, Sainsbury’s and Argos ad accounts up in the air as Sainsbury’s and Asda plot £10bn merger
AMV group CEO Cilla Snowball should have been sitting down with a nice glass of Asda prosecco tonight until – ping! – it emerges that Walmart-owned Asda in the UK is about to merge with Sainsbury’s, the massive UK supermarket ...
Read More »AMV is back in the supermarket premier league with Asda
That didn’t take them long. Two years after losing longstanding supermarket client Sainsbury’s to Wieden+Kennedy AMV BBDO has bounced back, winning Walmart-owned Asda in the UK from Saatchi & Saatchi. Asda chief customer officer Andy Murray says: “We are delighted ...
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