Tag Archives: Asda

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems). Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. ...

Latterly running a big supermarket chain hasn’t been the piece of cake it was before German interlopers Aldi and Lidl made life difficult. Asda has had a particularly torrid time, in terms of market share anyway although it says profits ...

Asda, which seems to have taken more of a kicking in the supermarket price wars than its rivals, has replaced long-serving marketing boss Barry Williams with Andy Murray (not that one), who joins from owner Walmart. Williams spent eight years ...

We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment. Asda still seems ...

Asda wants us all to smile in its Christmas campaign from VCCP. Can’t think of anything else to say about it really. Oh, the venison wellington’s been in the oven five minutes too long.

UK supermarkets are embroiled in a price war following the depredations of German discounters Aldi and Lidl – and the ‘surf above it all’ success of Waitrose, of which more later – so there ain’t going to be much proper ...

***Supermarket advertising is a funny old business isn’t it? Here’s the latest effort from Asda’s new agency, VCCP, for Easter – you can tell it’s Easter ‘cos it’s got a chick in it. Why does my heart sink when I ...

According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits. Well you can’t say fairer than that and, although cute babies are not really our thing, BETC pulls it off ...

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...