Asda’s indefatigable Sunny is back for Christmas – that’s all we need

Better tread carefully here; Asda’s Sunny is back (Sunny somewhat divides opinion according to the comments we received after his last effort) courtesy of AMV BBDO presumably.

Offering an ‘Asda Price Christmas’ amid festooning his house with those annoying garish Christmas lights, as he would.

Sure Asda, which seems to be turning itself into a garage chain with a supermarket attached, and the agency have yards of research showing the nation (or the ones who don’t write to us) loves him and it.

At least they’ve shelled out for a decent Christmas song from Stevie Wonder.

MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. David must be spinning in his grave…