Tag Archives: Asda

AMV is back in the supermarket premier league with Asda

That didn’t take them long. Two years after losing longstanding supermarket client Sainsbury’s to Wieden+Kennedy AMV BBDO has bounced back, winning Walmart-owned Asda in the UK from Saatchi & Saatchi. Asda chief customer officer Andy Murray says: “We are delighted ...

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Asda launches surprise review of Saatchi and Blue 449

Well it was proving a good week for Publicis Groupe boss Arthur Sadoun (see here) but now he’s learned that Asda, which moved everything into Publicis Groupe two years ago (creative to Saatchi & Saatchi and media to Blue 449) ...

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Asda and Saatchi rest hopes on the Martin effect

Saatchi & Saatchi has signed up TV chef James Martin to front its first campaign since winning back the business from VCCP. Asda is in a right old mess, bludgeoned by Aldi and Lidl and facing a slowly recovering Tesco ...

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Asda unveils giant hen in more Easter madness

Does this count as an Easter (egg) themed advertising idea? A giant hen excreting Easter eggs for Asda (it has 20m of them it seems). Why anybody should buy an Easter egg is beyond me but maybe Asda knows best. ...

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