Asda has an interesting selection of agencies pitching for its UK ad account currently at Omnicom’s AMV BBDO (which is repitching.) It’s up against VCCP Blue (described as VCCP’s “specialist advertising arm”), WPP’s Wunderman Thompson, Interpublic’s FCB Inferno and a ...
Read More »Just Eat joins perfect storm of big client reviews
Another day, another – on the face of it – mystifying creative review. Just Eat is reviewing its business at McCann, after seemingly dominating the airwaves all year (apart from the NHS of course.) Maybe they’ve gone off the somewhat ...
Read More »Now Asda reviews from embattled AMV BBDO
Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s ...
Read More »Asda’s indefatigable Sunny is back for Christmas – that’s all we need
Better tread carefully here; Asda’s Sunny is back (Sunny somewhat divides opinion according to the comments we received after his last effort) courtesy of AMV BBDO presumably. Offering an ‘Asda Price Christmas’ amid festooning his house with those annoying garish ...
Read More »Asda’s ‘pocket tap’ revival ad lands on its bottom
The Uk’s Asda – which owner Walmart is trying to spruce up for a partial sale or flotation – is taking discounters Aldi and Lidll (and Tesco) full on by bringing back its “pocket tap” price campaign, harking back to ...
Read More »Asda’s 20-second revival with AMV BBDO gears up for Mother’s Day
Mother’s Day is coming up soon (I’ve been forgetting it for decades – not sure exactly when) and here’s a lively effort from AMV BBDO for Asda. Part of a ‘Don’t Compromise’ campaign which shows promise. Asda, now owned by ...
Read More »Asda’s timing goes awry with Christmas feel-good effort
You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas ad from AMV BBDO on Saturday, at exactly the time thousands of workers faced the chop if they didn’t sign ...
Read More »It’s back to school for everyone – including AMV BBDO and George at Asda
It’s all change at the UK’s biggest agency by billings AMV BBDO with long-time CCO and chairman Paul Brazier to be succeeded as CCO by Alex Grieve (Grieve’s partner Adrian Rossi has gone off to Grey) and a new management ...
Read More »Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda
To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...
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