Tag Archives: Asda

Asda takes holding company route as it kicks off pitch

Asda has an interesting selection of agencies pitching for its UK ad account currently at Omnicom’s AMV BBDO (which is repitching.) It’s up against VCCP Blue (described as VCCP’s “specialist advertising arm”), WPP’s Wunderman Thompson, Interpublic’s FCB Inferno and a ...

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Now Asda reviews from embattled AMV BBDO

Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s ...

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Asda’s 20-second revival with AMV BBDO gears up for Mother’s Day

Mother’s Day is coming up soon (I’ve been forgetting it for decades – not sure exactly when) and here’s a lively effort from AMV BBDO for Asda. Part of a ‘Don’t Compromise’ campaign which shows promise. Asda, now owned by ...

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Asda’s timing goes awry with Christmas feel-good effort

You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas ad from AMV BBDO on Saturday, at exactly the time thousands of workers faced the chop if they didn’t sign ...

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Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda

To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...

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