Tag Archives: Asda

New agency Havas bounces into Asda challenge

We wondered yesterday what Asda’s new agency Havas might come up with and now it has: jumping into autumn to get the “Asda price feeling.” Complete with Asda’s venerable “pocket tap.” Apparently this reflects a “joyous” Asda in-store experience. Asda’s ...

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On-the-rise Havas UK wins Asda

Big UK supermarket Asda has finally landed at Havas, quite a coup for its newish management tram of Havas Creative global CEO Chris Hirst, London CEO Xavier Rees and CCO Vicki Maguire. Havas beat Publicis Groupe’s Leo Burnett is the ...

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AMV BBDO boss Douglas quits storm-tossed agency

Sarah Douglas has stepped down as CEO of AMV BBDO, for decades the UK’s biggest creative agency, after two years. The unfortunate Douglas (above) must have seen the axe looming – administered by choice or agency owners Omnicom we know ...

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Asda takes holding company route as it kicks off pitch

Asda has an interesting selection of agencies pitching for its UK ad account currently at Omnicom’s AMV BBDO (which is repitching.) It’s up against VCCP Blue (described as VCCP’s “specialist advertising arm”), WPP’s Wunderman Thompson, Interpublic’s FCB Inferno and a ...

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Now Asda reviews from embattled AMV BBDO

Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s ...

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