Tag Archives: Asda

It’s Halloween at the end of the month – as if we didn’t have enough irritations with shortages, rising taxes and Covid rattling though schools – on a weekend, so it’s an even bigger thing. Oh dear. Asda and new ...

We wondered yesterday what Asda’s new agency Havas might come up with and now it has: jumping into autumn to get the “Asda price feeling.” Complete with Asda’s venerable “pocket tap.” Apparently this reflects a “joyous” Asda in-store experience. Asda’s ...

Big UK supermarket Asda has finally landed at Havas, quite a coup for its newish management tram of Havas Creative global CEO Chris Hirst, London CEO Xavier Rees and CCO Vicki Maguire. Havas beat Publicis Groupe’s Leo Burnett is the ...

Sarah Douglas has stepped down as CEO of AMV BBDO, for decades the UK’s biggest creative agency, after two years. The unfortunate Douglas (above) must have seen the axe looming – administered by choice or agency owners Omnicom we know ...

Asda has an interesting selection of agencies pitching for its UK ad account currently at Omnicom’s AMV BBDO (which is repitching.) It’s up against VCCP Blue (described as VCCP’s “specialist advertising arm”), WPP’s Wunderman Thompson, Interpublic’s FCB Inferno and a ...

Another day, another – on the face of it – mystifying creative review. Just Eat is reviewing its business at McCann, after seemingly dominating the airwaves all year (apart from the NHS of course.) Maybe they’ve gone off the somewhat ...

Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s ...

Better tread carefully here; Asda’s Sunny is back (Sunny somewhat divides opinion according to the comments we received after his last effort) courtesy of AMV BBDO presumably. Offering an ‘Asda Price Christmas’ amid festooning his house with those annoying garish ...

The Uk’s Asda – which owner Walmart is trying to spruce up for a partial sale or flotation – is taking discounters Aldi and Lidll (and Tesco) full on by bringing back its “pocket tap” price campaign, harking back to ...