AMV BBDO’s Asda Christmas debut is somewhat snowed in

More Christmas stuff, this time AMV BBDO’s first effort for new client Asda, a veritable snowy wonderland. Read this morning that the end of November in the UK will see us buried in snow so we might all be fed up with the stuff by Christmas but there you go.

It’s OK but not a patch on last year’s Willy Wonka-style effort from former agency Saatchi.

Must try harder.

Nice tune but isn’t that song about a rather bleak Christmas?

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.