Asda
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Asda’s timing goes awry with Christmas feel-good effort
You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas…
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It’s back to school for everyone – including AMV BBDO and George at Asda
It’s all change at the UK’s biggest agency by billings AMV BBDO with long-time CCO and chairman Paul Brazier to…
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Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda
To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and…
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AMV BBDO’s Asda Christmas debut is somewhat snowed in
More Christmas stuff, this time AMV BBDO’s first effort for new client Asda, a veritable snowy wonderland. Read this morning…
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The Asda-Sainsbury’s merger story shows just how tough pitching can be on agencies
We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi.…
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Asda, Sainsbury’s and Argos ad accounts up in the air as Sainsbury’s and Asda plot £10bn merger
AMV group CEO Cilla Snowball should have been sitting down with a nice glass of Asda prosecco tonight until –…
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AMV is back in the supermarket premier league with Asda
That didn’t take them long. Two years after losing longstanding supermarket client Sainsbury’s to Wieden+Kennedy AMV BBDO has bounced back,…
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Asda launches surprise review of Saatchi and Blue 449
Well it was proving a good week for Publicis Groupe boss Arthur Sadoun (see here) but now he’s learned that…
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Asda and Saatchi rest hopes on the Martin effect
Saatchi & Saatchi has signed up TV chef James Martin to front its first campaign since winning back the business…
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