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Apple redefines the future of health – with its watch
It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you…
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Apple sets the bar with TBWA Chinese New Year epic
Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from…
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Apple, Google underline power with end-of-year ad blitz
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but…
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News
Press Gazette survey shows massive transformation in the global news media business
The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was…
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Home alone at Christmas: Apple and Solace
For lots of people it’s going to be a home alone Christmas, more lonely than ever perhaps amid Covid-19. Apple…
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Beats by Dr. Dre ad gets to heart of Black Lives Matter
The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort…
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Ad Tech
Apple launches contentious privacy ad blitz – or does it?
Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature…
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Apple re-imagines cinema as a vertical experience
Most user-generated pics and videos are vertical – or portrait – these days thanks to smartphones. So Apple is promoting…
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Apple AirPods from TBWA makes the running in year of virtual creative awards
Which ads would have been the big winners at Cannes this year – had there been one? Apple’s AirPods effort…
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