Tag Archives: apple

Apple embarks on a long walk back to China sales

China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many ...

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A brief history of disruption from Lee Clow

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s ...

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Embattled Apple takes the privacy fight to rivals at CES

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...

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Apple sticks to its product ad guns with a gaggle of Elvises

Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these ...

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Now Apple raids AMV BBDO for top creatives

Top ranking AMV BBDO creative teams Mike Crowe and Rob Messeter and Caio Giannella and Diego de Oliveira are joining the creative brain drain to Apple in California. Crowe and Messeter are joining as creative directors on iPhone and Giannella ...

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Apple’s Christmas effort leaves us baffled in admiration

How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort from TBWA’s Media Arts Lab – ‘Share Your Gifts’ – plugging (I think) Macbooks – pretty expensive Christmas prezzie. Then ...

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Interbrand names Apple, Google and Amazon 2018 top brand winners

Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, ...

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Ageing rock star Apple’s marketing has become iBoring

By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing ...

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Sorrell’s MediaMonks debuts for Apple’s FileMaker

Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...

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