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Advertisers
Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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Advertisers
Apple crafts a Christmas epic from small kindnesses
Apple usually goes big at Christmas, even when, as here, it’s hymning small acts of kindness. So we have a…
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San Francisco tries to bring the love back to the city by the bay
Can “It All Starts Here” do for embattled San Francisco what Milton Glazer’s famous campaign (below) – surely the most…
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Beats by Dre gets rap dividend
Is it just me or is rap often a substitute for thought in ads – to try to make just…
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Is Apple’s iPhone running out of road?
Apple won a Film Grand Prix at Cannes for its winningly simple R.I.P. Leon (Leon was an undead lizard) and…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Dentsu Creative wins seat at Apple’s top table
The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly…
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Apple makes its disability pitch in impeccable new film
Apple usually nails it and its new ad for International Day of Persons with Disabilities on 3 December 3, showcasing…
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Ad Tech
Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much…
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