Tag Archives: apple

Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWA\Media Arts Lab are indeed music videos, ...

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...

Ever wondered why so many young people wander around cities with hearing aids? Actually They’re Apple AirPods and TBWA\Media Arts Lab has pulled out all the stops for the ubiquitous devices in this new ad ‘Bounce.’ Made mostly using trampolines ...

Who’d be a “developer?” Lots of people, obviously, searching for the next big app thing on Apple. Maybe that’s what all those laptop maniacs who put down roots in cafes across the world are doing. Anyway Apple has produced a ...

Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook says: “The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies ...

Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens. Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare ...

China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many ...

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s ...

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...