Tag Archives: apple

Apple tops Prophet’s brand relevance index in UK and US

Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are ...

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Apple’s iPhone X aims at ‘bionic’ game obsessives

Is the Apple iPhone X struggling? There seem to be an awful lot of ads for it, more than the norm from Apple. Here’s the latest featuring the A11 Bionic chip no less, a powerhouse that let’s you game away ...

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Apple enlists password paranoia for Face ID

Pretty well everything Apple produces ad-wise is good these days, it’s become the master of the well-shot product demo with a twist. Here’s another for its Face ID on the iPhoneX, encapsulating today’s nightmare world where you can’t do anything ...

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Apple iPad aims at schools with another standout ad

Apple is having another crack at the education market – remember the bulbous but surprisingly good Emac? That didn’t work – with a new iPad, sold to schools for $299 (with a Pencil) against $329 for everyone else. No doubt ...

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Spike Jonze works his magic for Apple HomePod

Spike Jonze for Apple, that should be a winning combination. Apple is late into the market with its HomePod device but, as usual, will probably munch up the competition anyway. Watch out Bezos. So we have a tale of a ...

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Apple gets physical in same sex Aussie ads

Are these the first same sex snogs in ads? Part of a new campaign by TBWA Sydney, brave indeed where same sex marriage is a hot issue. Shot on an iPhone X (well you have to sell something). Clever to ...

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Apple sends the world its Christmas greetings

Dopes Apple need a Christmas ad, with that tidal wave of money flowing more strongly than ever? Apparently it sees them as “greeting cards to the world.” So here we are then, after last year’s Frankenstein effort, with ‘Sway,’ with ...

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