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Apple makes its disability pitch in impeccable new film
Apple usually nails it and its new ad for International Day of Persons with Disabilities on 3 December 3, showcasing…
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Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much…
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Apple’s audio recipe hits the spot
Apple’s new thing is AirPods with Spatial Sound (is this what used to be called ‘surroundsound?) Anyway audio seems to…
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Apple makes privacy pay – at the expense of its rivals
Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest…
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Beats by Dre enters a hybrid metaverse
Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of…
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Apple goes further with a film-style ad that’s actually a film
Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances –…
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Apple adds extra angst to GPS Apple Watch 7
The Apple Watch has morphed from a techie accoutrement to a life-saving device in this new campaign for the Apple…
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Watching the detectives: Apple’s iPhone in Hollywood mode
Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets…
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Apple brings its own history to life with ‘Start Up’
There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many…
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