Beats by Dre enters a hybrid metaverse

Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones.

A middle-aged gent appears two thirds of the way through. Who he? Is it to show that these groovy headphones ($349) are for oldies too?

Using about every film technique known.

Defies analysis but that’s the point. Will doubtless shift lots of Cosmophones.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.