The Apple Watch has morphed from a techie accoutrement to a life-saving device in this new campaign for the Apple Watch 7 with GPS – “what’s your emergency?”
Using three real life stories of people being rescued by pressing the emergency button on their watches (you press five times, better remember that.)
https://www.youtube.com/watch?v=QJ2JiwEARFo
Powerful? Definitely. Adding to the world’s already overflowing tidal wave of angst? Maybe.
When you’re (briefly) the world’s first $3 trillion company maybe you can rewrite just about anything.
MAA creative scale: Umm – somewhere between 4 and 8.
