Apple’s in-house effort ‘The Greeatest’ won this week’s Emmy award for outstanding commercial, ahead of a small pack including two other Apple ads.
It’s hardly surprising that a ‘filmy’ ad regularly wins this Emmy and Apple makes more than anyone although latterly it’s been challenged by other so-called Magnificent Seven tech companies, notably Amazon and Uber, in the UK. FMCG companies, once the mainstay of such ads, no longer seem to have the budget or inclination.
Apple – The Greatest from Kim Gehrig on Vimeo.
Apple London’s in-house team certainly made the best of what, for many, are increasingly rare opportunities.
