The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly jumping ship – and now it’s landed an envied place on Apple’s creative roster, displacing long-time partner TBWA\Media Arts Lab on some, at least, of its Apple TV+ streaming business.
The move may signal further strife and the need for fresh thinking in the TV streaming stakes where some of the world’s biggest entertainment companies are losing eyebrow-raising amounts of money in an overcrowded market.
For Dentsu Creative, a long overdue combination of DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar, and CCO Fred Levron, who joined from FCB, it’s a classic case of less is more. A feather in the cap for Clark too, no doubt.
