Tag Archives: apple

Apple reprises office basics with hymn to “underdogs”

Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens. Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare ...

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Apple embarks on a long walk back to China sales

China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many ...

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A brief history of disruption from Lee Clow

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s ...

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Embattled Apple takes the privacy fight to rivals at CES

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...

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Apple sticks to its product ad guns with a gaggle of Elvises

Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these ...

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Now Apple raids AMV BBDO for top creatives

Top ranking AMV BBDO creative teams Mike Crowe and Rob Messeter and Caio Giannella and Diego de Oliveira are joining the creative brain drain to Apple in California. Crowe and Messeter are joining as creative directors on iPhone and Giannella ...

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Apple’s Christmas effort leaves us baffled in admiration

How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort from TBWA’s Media Arts Lab – ‘Share Your Gifts’ – plugging (I think) Macbooks – pretty expensive Christmas prezzie. Then ...

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