Tag Archives: apple

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

Leaders of 145 of America’s biggest companies have signed a letter demanding background checks on gun buyers and ‘Extreme Risk’ laws following a spate of summer shootings in the US. Separately Walmart is demanding more checks: about time too as ...

Apple unveiled a wide range of goodies the other day, including the new iPhone 11 (three cameras and slow-mo video if that’s your thing.) Here are some of them in an Apple mash-up. Longer version is here. Tinkering around the ...

You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of ...

Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWA\Media Arts Lab are indeed music videos, ...

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...

Ever wondered why so many young people wander around cities with hearing aids? Actually They’re Apple AirPods and TBWA\Media Arts Lab has pulled out all the stops for the ubiquitous devices in this new ad ‘Bounce.’ Made mostly using trampolines ...

Who’d be a “developer?” Lots of people, obviously, searching for the next big app thing on Apple. Maybe that’s what all those laptop maniacs who put down roots in cafes across the world are doing. Anyway Apple has produced a ...

Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook says: “The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies ...