Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and ...
Read More »Press Gazette survey shows massive transformation in the global news media business
The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news ...
Read More »Home alone at Christmas: Apple and Solace
For lots of people it’s going to be a home alone Christmas, more lonely than ever perhaps amid Covid-19. Apple is trying its best to cheer us up with the HomePod mini carrying its Christmas flag, from TBWA\Media Arts Lab ...
Read More »Beats by Dr. Dre ad gets to heart of Black Lives Matter
The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort by Translation for Apple’s Beats by Dr. Dre is arguably its best commercial expression. It asks a simple but pertinent ...
Read More »Apple launches contentious privacy ad blitz – or does it?
Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature to its forthcoming iOS 14 software that requires app developers to request permission from users to track them for ad ...
Read More »Apple re-imagines cinema as a vertical experience
Most user-generated pics and videos are vertical – or portrait – these days thanks to smartphones. So Apple is promoting ‘vertical cinema’ in a campaign by TBWA/Media Arts Lab to show that you can make proper movies in such a ...
Read More »Apple AirPods from TBWA makes the running in year of virtual creative awards
Which ads would have been the big winners at Cannes this year – had there been one? Apple’s AirPods effort from TBWA\Media Arts Lab with Pulse films and Framestore won The One Club’s top ADC award, a “black cube.” TBWA ...
Read More »Now Apple offers a full Hermitage tour in one iPhone visit
Here’s yet another tour de force from Apple, a five hour plus tour of the Hermitage (with a ballet and concert) in St Petersburg, shot in one take on an iPhone 11 Pro. With some battery charge left over. Here’s ...
Read More »Apple bites into star appeal for China New Year iPhone epic
We expect China-set epics from Apple to kick off the New Year these days and it’s pulled out all the stops this year, an eight-minute tale of a lady taxi driver who takes her daughter to work (in a taxi.) ...
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