Tag Archives: apple

Spike Jonze works his magic for Apple HomePod

Spike Jonze for Apple, that should be a winning combination. Apple is late into the market with its HomePod device but, as usual, will probably munch up the competition anyway. Watch out Bezos. So we have a tale of a ...

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Apple gets physical in same sex Aussie ads

Are these the first same sex snogs in ads? Part of a new campaign by TBWA Sydney, brave indeed where same sex marriage is a hot issue. Shot on an iPhone X (well you have to sell something). Clever to ...

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Apple sends the world its Christmas greetings

Dopes Apple need a Christmas ad, with that tidal wave of money flowing more strongly than ever? Apparently it sees them as “greeting cards to the world.” So here we are then, after last year’s Frankenstein effort, with ‘Sway,’ with ...

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Apple’s cornucopia of goodies fail to fly – in ads anyway

A while back adam&eveDDB’s David Golding wrote a piece saying that some advertisers and agencies produced “culture,” others merely marketing “collateral,” uninspired marketing support material, often trading under content. You can guess which category he thinks A&E falls into. Well ...

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Now it’s the iPhone movie – from Michel Gondry

Can you shoot a ten minute film, with special effects, on an iPhone 7? Ace director Michel Gondry can. Do try this at home although we suspect the end result won’t be quite the same. But a clever wheeze by ...

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Apple’s new Appocalypse rings disturbingly true

I don’t know why Apple, which foisted apps on the world, thinks this is funny. It began its World Wide Developers Conference (WWDC), at which it unveiled HomePod with Siri, with this film showing what happens when a new employee ...

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