Tag Archives: apple

Beats by Dre enters a hybrid metaverse

Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones. ...

Read More »

Apple goes further with a film-style ad that’s actually a film

Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances – ahah, here’s one from Apple who can normally be relied on. It’s ‘Life is but a dream’ from director Park ...

Read More »

Apple adds extra angst to GPS Apple Watch 7

The Apple Watch has morphed from a techie accoutrement to a life-saving device in this new campaign for the Apple Watch 7 with GPS – “what’s your emergency?” Using three real life stories of people being rescued by pressing the ...

Read More »

Watching the detectives: Apple’s iPhone in Hollywood mode

Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets you highlight bits of your video like a film director would. At least that’s what I think it does. Directed ...

Read More »

Apple brings its own history to life with ‘Start Up’

There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many enemies as friends so it’s quite timely to remind us of 45 years of Apple products by their sounds, from ...

Read More »

Samsung breaks with boring ad past with W+K Amsterdam extravaganza

A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to think they were listening but, more likely, someone had the same insight when they commissioned this extravaganza from Wieden+Kennedy Amsterdam. ...

Read More »

$5bn a week Big Tech trio tighten hold on world’s money

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

Read More »