Tag Archives: apple

Apple re-imagines cinema as a vertical experience

Most user-generated pics and videos are vertical – or portrait – these days thanks to smartphones. So Apple is promoting ‘vertical cinema’ in a campaign by TBWA/Media Arts Lab to show that you can make proper movies in such a ...

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Apple bites into star appeal for China New Year iPhone epic

We expect China-set epics from Apple to kick off the New Year these days and it’s pulled out all the stops this year, an eight-minute tale of a lady taxi driver who takes her daughter to work (in a taxi.) ...

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Apple unleashes a veritable armoured division of sentiment

OK, hankies at the ready, here’s Apple’s by now traditional tear jerker for Christmas. Inspired by the Pixar film Up, which passed me by, it’s all about cheering up Grandpa who’s now on his own, with a little help from ...

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More creative firepower at Apple means cutbacks at TBWA

Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of ...

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Trust is now key for brands says Interbrand as it reveals world’s best

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

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