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Beats by Dre gets rap dividend
Is it just me or is rap often a substitute for thought in ads – to try to make just…
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Is Apple’s iPhone running out of road?
Apple won a Film Grand Prix at Cannes for its winningly simple R.I.P. Leon (Leon was an undead lizard) and…
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Dentsu Creative wins seat at Apple’s top table
The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly…
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Apple makes its disability pitch in impeccable new film
Apple usually nails it and its new ad for International Day of Persons with Disabilities on 3 December 3, showcasing…
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Apple’s audio recipe hits the spot
Apple’s new thing is AirPods with Spatial Sound (is this what used to be called ‘surroundsound?) Anyway audio seems to…
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Apple makes privacy pay – at the expense of its rivals
Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest…
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Beats by Dre enters a hybrid metaverse
Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of…
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