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Beats by Dre gets rap dividend
Is it just me or is rap often a substitute for thought in ads – to try to make just…
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Is Apple’s iPhone running out of road?
Apple won a Film Grand Prix at Cannes for its winningly simple R.I.P. Leon (Leon was an undead lizard) and…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Dentsu Creative wins seat at Apple’s top table
The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly…
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Apple makes its disability pitch in impeccable new film
Apple usually nails it and its new ad for International Day of Persons with Disabilities on 3 December 3, showcasing…
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Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much…
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Apple’s audio recipe hits the spot
Apple’s new thing is AirPods with Spatial Sound (is this what used to be called ‘surroundsound?) Anyway audio seems to…
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Apple makes privacy pay – at the expense of its rivals
Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest…
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Beats by Dre enters a hybrid metaverse
Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of…
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