Tag Archives: apple

Apple’s audio recipe hits the spot

Apple’s new thing is AirPods with Spatial Sound (is this what used to be called ‘surroundsound?) Anyway audio seems to be a lot of people’s big thing just now, as is Harry Styles. Here he is, courtesy of TBWA/MediaArtsLab trying ...

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Apple makes privacy pay – at the expense of its rivals

Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest campaign is pillorying so-called “data brokers” and their auctions, where what you thought was private is traded. Isn’t the internet ...

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Beats by Dre enters a hybrid metaverse

Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones. ...

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Apple goes further with a film-style ad that’s actually a film

Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances – ahah, here’s one from Apple who can normally be relied on. It’s ‘Life is but a dream’ from director Park ...

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Apple adds extra angst to GPS Apple Watch 7

The Apple Watch has morphed from a techie accoutrement to a life-saving device in this new campaign for the Apple Watch 7 with GPS – “what’s your emergency?” Using three real life stories of people being rescued by pressing the ...

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Watching the detectives: Apple’s iPhone in Hollywood mode

Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets you highlight bits of your video like a film director would. At least that’s what I think it does. Directed ...

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Apple brings its own history to life with ‘Start Up’

There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many enemies as friends so it’s quite timely to remind us of 45 years of Apple products by their sounds, from ...

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