Tag Archives: apple

A while back adam&eveDDB’s David Golding wrote a piece saying that some advertisers and agencies produced “culture,” others merely marketing “collateral,” uninspired marketing support material, often trading under content. You can guess which category he thinks A&E falls into. Well ...

Can you shoot a ten minute film, with special effects, on an iPhone 7? Ace director Michel Gondry can. Do try this at home although we suspect the end result won’t be quite the same. But a clever wheeze by ...

I don’t know why Apple, which foisted apps on the world, thinks this is funny. It began its World Wide Developers Conference (WWDC), at which it unveiled HomePod with Siri, with this film showing what happens when a new employee ...

Has there been a more nerve-jangling product launch than Samsung’s new S8 phone? After the S7 debacle (in some the battery caught fire) you could have forgiven Samsung (which has a pretty mind-bending number of problems to face, like the ...

We like a good thirty seconds here (well time is short and we have to get on). Here’s one from Apple, ‘Romeo and Juliet,’ in its ‘Practically Magic’ iPhone 7 series. Home produced it seems. First up it’s “they look ...

There’s rarely been a better time to bash Apple as the giant struggles to persuade the world it needs a new iPhone and its once-bulging new product drawer looks decidedly empty. Microsoft, by comparison, seems to be thriving in its ...

You never get fired for balloons in ads, that’s for sure, and TBWA\Media Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the ...

Apple Music has won the bidding war to make a stand-alone series of Carpool Karaoke, the wildly popular segment of James Corden’s Late Late Show in the US, although Corden won’t be in it. But he’s in just about everything ...

China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be ...