Tag Archives: apple

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...

Apple seems to have Facebook well and truly on the run with its planned change to iPhones inviting users to opt in to share their personal information. Such information, of course, is the foundation of Facebook’s ad business – that ...

It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you underestimate the Cupertino giant at your peril and now there are 100 million or so users. And, as with everything ...

Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWA\Media Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and ...

Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and ...

The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news ...

For lots of people it’s going to be a home alone Christmas, more lonely than ever perhaps amid Covid-19. Apple is trying its best to cheer us up with the HomePod mini carrying its Christmas flag, from TBWA\Media Arts Lab ...