Tag Archives: apple

We expect China-set epics from Apple to kick off the New Year these days and it’s pulled out all the stops this year, an eight-minute tale of a lady taxi driver who takes her daughter to work (in a taxi.) ...

OK, hankies at the ready, here’s Apple’s by now traditional tear jerker for Christmas. Inspired by the Pixar film Up, which passed me by, it’s all about cheering up Grandpa who’s now on his own, with a little help from ...

Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of ...

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

Leaders of 145 of America’s biggest companies have signed a letter demanding background checks on gun buyers and ‘Extreme Risk’ laws following a spate of summer shootings in the US. Separately Walmart is demanding more checks: about time too as ...

Apple unveiled a wide range of goodies the other day, including the new iPhone 11 (three cameras and slow-mo video if that’s your thing.) Here are some of them in an Apple mash-up. Longer version is here. Tinkering around the ...

You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of ...

Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWA\Media Arts Lab are indeed music videos, ...

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...