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Apple wins Emmy with ‘The Greatest’
Apple’s in-house effort ‘The Greeatest’ won this week’s Emmy award for outstanding commercial, ahead of a small pack including two…
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Apple minimalism is another big boost for Out of Home
Apple, the world’s biggest company by market value, is about many things but its cornerstone is, and always has been,…
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Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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Apple crafts a Christmas epic from small kindnesses
Apple usually goes big at Christmas, even when, as here, it’s hymning small acts of kindness. So we have a…
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Beats by Dre gets rap dividend
Is it just me or is rap often a substitute for thought in ads – to try to make just…
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Is Apple’s iPhone running out of road?
Apple won a Film Grand Prix at Cannes for its winningly simple R.I.P. Leon (Leon was an undead lizard) and…
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Dentsu Creative wins seat at Apple’s top table
The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly…
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