Tag Archives: apple

Now Apple raids AMV BBDO for top creatives

Top ranking AMV BBDO creative teams Mike Crowe and Rob Messeter and Caio Giannella and Diego de Oliveira are joining the creative brain drain to Apple in California. Crowe and Messeter are joining as creative directors on iPhone and Giannella ...

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Interbrand names Apple, Google and Amazon 2018 top brand winners

Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, ...

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Ageing rock star Apple’s marketing has become iBoring

By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing ...

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Sorrell’s MediaMonks debuts for Apple’s FileMaker

Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good ...

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Apple tops Prophet’s brand relevance index in UK and US

Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are ...

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Apple’s iPhone X aims at ‘bionic’ game obsessives

Is the Apple iPhone X struggling? There seem to be an awful lot of ads for it, more than the norm from Apple. Here’s the latest featuring the A11 Bionic chip no less, a powerhouse that let’s you game away ...

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Apple enlists password paranoia for Face ID

Pretty well everything Apple produces ad-wise is good these days, it’s become the master of the well-shot product demo with a twist. Here’s another for its Face ID on the iPhoneX, encapsulating today’s nightmare world where you can’t do anything ...

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