Tag Archives: apple

Apple fires first ad shots in privacy war

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.” iPhone users now have to opt in ...

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CleanMyMac – or it’s the end of the world….

TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit that, well, cleans your Mac. Macs are supposedly less prone to disasters (not my experience) so TBWA envisages the end ...

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Apple’s Tim Cook turns ad star as tech giant unleashes blizzard of new ads

Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the most profitable company in the history of the world when it announces its latest results shortly (Saudi Arabia’s Aramco oil ...

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Archie Heaton: Intel’s marketing agency had a terrible idea…

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

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Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...

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Apple’s ‘Jump’ from TBWA shows power of a giant brand

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...

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