Tag Archives: apple

Apple brings its own history to life with ‘Start Up’

There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many enemies as friends so it’s quite timely to remind us of 45 years of Apple products by their sounds, from ...

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Samsung breaks with boring ad past with W+K Amsterdam extravaganza

A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to think they were listening but, more likely, someone had the same insight when they commissioned this extravaganza from Wieden+Kennedy Amsterdam. ...

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$5bn a week Big Tech trio tighten hold on world’s money

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

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Apple fires first ad shots in privacy war

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.” iPhone users now have to opt in ...

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CleanMyMac – or it’s the end of the world….

TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit that, well, cleans your Mac. Macs are supposedly less prone to disasters (not my experience) so TBWA envisages the end ...

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Apple’s Tim Cook turns ad star as tech giant unleashes blizzard of new ads

Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the most profitable company in the history of the world when it announces its latest results shortly (Saudi Arabia’s Aramco oil ...

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