Tag Archives: apple

Archie Heaton: Intel’s marketing agency had a terrible idea…

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

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Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...

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Apple’s ‘Jump’ from TBWA shows power of a giant brand

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...

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Apple redefines the future of health – with its watch

It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you underestimate the Cupertino giant at your peril and now there are 100 million or so users. And, as with everything ...

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