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Apple scoops commercial Emmy – two out of two
Apple has won this year’s Emmy Award for outstanding commercial for ‘Fuzzy Feelings’ from TBWA\Media Arts Lab, director Lucia Aniello…
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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Samsung hits back at Apple’s controversial ‘Crush’
Samsung has had a timely dig back at Apple which got into all sorts of trouble for its iPad Pro…
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Director Gehrig turns on the charm for Apple ‘Star Wars’ spot
There’s even a Star Wars Day these days (it was last Saturday) when Star Wars fans congregate in their thousands…
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Apple wins Emmy with ‘The Greatest’
Apple’s in-house effort ‘The Greeatest’ won this week’s Emmy award for outstanding commercial, ahead of a small pack including two…
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Apple minimalism is another big boost for Out of Home
Apple, the world’s biggest company by market value, is about many things but its cornerstone is, and always has been,…
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Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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Apple crafts a Christmas epic from small kindnesses
Apple usually goes big at Christmas, even when, as here, it’s hymning small acts of kindness. So we have a…
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