Tag Archives: apple

A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to think they were listening but, more likely, someone had the same insight when they commissioned this extravaganza from Wieden+Kennedy Amsterdam. ...

Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of 2021, with Facebook and Amazon due to report later this week. “Digital advertising is just on fire” said one fund ...

Is the worst over for the ad holding companies? Their obituary is written regularly (almost daily in the early stages of the pandemic) but both WPP and Interpublic have seen their shares hit year-highs recently, a sign that investors are ...

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.” iPhone users now have to opt in ...

TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit that, well, cleans your Mac. Macs are supposedly less prone to disasters (not my experience) so TBWA envisages the end ...

Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the most profitable company in the history of the world when it announces its latest results shortly (Saudi Arabia’s Aramco oil ...

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...