We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker ...
Read More »Diesel “goes with the flaw” in Publicis Italia debut
Italian fashion company Diesel has departed Anomaly (not for the first time) and booked into Publicis Italia, whose debut is very, very Frrrench (still with us?) You can tell it’s French because Edith Piaf kicks things off. Diesel says it ...
Read More »Does Carnival’s choice of Anomaly signal new global opportunities for smaller players?
Will the woes of the big agency holding companies – most spectacularly WPP – open the door to big accounts for their smaller, independent or quasi-independent rivals? Miami-based Carnival Cruises is believed to have appointed Anomaly to handle its $25m ...
Read More »MDC beats industry rivals for growth – and that elusive profit is finally in sight
Long-suffering MDC Partners significantly outpaced its holding company rivals in the second-quarter of 2017 with revenue up 15.9 per cent to $390m million, beating industry estimates by $21.85m. Organic revenue growth was an eye-popping 11.7 per cent and net new ...
Read More »Anomaly wins global Electrolux account
Anomaly, which is rapidly becoming the shining jewel in MDC Partners’ rather battered crown, has taken a major step forwards outside the US by winning Swedish home appliance giant Electrolux’s global account. Anomaly won a three-way competitive pitch run by ...
Read More »Does Virgin Trains reach its destination in Anomaly debut?
Anomaly is making its debut for important new client Virgin Trains, asking us if we prefer “Spandau or speedcore.” Speedcore, it seems, is loud, aggressive music (you can also have thrashcore should you be especially brave) while Spandau refers not ...
Read More »Paul Simons: what the Top 100 billings tell us about the changing of the guard in adland
The 2016 UK Top 100 agencies league table was published recently and it reveals some of the changing landscape of the industry if you dig a bit deeper into the information. One overarching caveat prior to commenting, I fully recognise ...
Read More »Anomaly adds Bank of Scotland from Y&R to winning streak
Anomaly is finally motoring in the UK (it’s Ad Age’s current Agency of the Year in the US too) and now it’s landed £8m bank of Scotland to add to a string of new business wins including Diageo, Virgin Trains ...
Read More »Virgin Trains pulls into go-go Anomaly
Anomaly appears to be on a roll, winning a big industry award in the US and Diet Coke and now its British outpost is reported to have won Virgin Trains against pretty stiff competition from Grey, Lucky Generals and Y&R. ...
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