Anomaly welcomes Sally Hansen to new reality of ‘Shetopia’

Did Anomaly New York detect the brewing Harvey Weinstein scandal when it made this, ‘Shetopia,’ for Sally Hansen?

It’s girls on top with a vengeance and all the better for it.

Sally Hansen is one of the many beauty brands P&G sold to Coty last year, good news for Anomaly clearly.

You expect Anomaly to be different (that’s what it says on the tin) – as you do Wieden+Kennedy – their problem sometimes is to keep it going.

But this is a promising start.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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