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Did Anomaly New York detect the brewing Harvey Weinstein scandal when it made this, ‘Shetopia,’ for Sally Hansen?
It’s girls on top with a vengeance and all the better for it.
Sally Hansen is one of the many beauty brands P&G sold to Coty last year, good news for Anomaly clearly.
You expect Anomaly to be different (that’s what it says on the tin) – as you do Wieden+Kennedy – their problem sometimes is to keep it going.
But this is a promising start.
MAA creative scale: 8.
