Freeview rides Anomaly’s ‘free love highway’ in TV market awash with silly money

Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it.

Vocalisation by Ricky Gervais/David Brent – which most viewers probably won’t get but a nice touch.

A timely reminder from Freeview when Comcast from the US has just paid £30bn for Sky, which might make Sky customers think price hikes are in store.

Freeview is a good product with decent advertising. Let’s hope it continues as some of its stakeholders, like ITV, eye the riches from streaming services.

MAA creative scale: 7.

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