Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it.
Vocalisation by Ricky Gervais/David Brent – which most viewers probably won’t get but a nice touch.
A timely reminder from Freeview when Comcast from the US has just paid £30bn for Sky, which might make Sky customers think price hikes are in store.
Freeview is a good product with decent advertising. Let’s hope it continues as some of its stakeholders, like ITV, eye the riches from streaming services.
MAA creative scale: 7.