Amazon
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News
Amazon shows it’s a top advertiser too
Saw this on TV so no idea which agency did it: It’s for Amazon, “a big collection of small businesses”…
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Apple tops Prophet’s brand relevance index in UK and US
Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK,…
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Roz Thomas of Dare: why brands need to become the default option in Amazon’s world
How do you plan for decision making? It’s a question to ask yourself on a daily basis. As humans, we…
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New WPP boss Read adds more e-commerce tech to Wunderman with Amazon specialist 2Sales
Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different…
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Amazon’s ad business in hot pursuit of Facebook and Google
Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its…
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Amazon steals march on the world with ‘Vesta’ home robots
Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again…
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Jon Howard of Quiet Storm: why the birth of voice doesn’t mean the death of advertising
In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy…
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Amazon’s Alexa loses her voice in Lucky Generals Super Bowl spot: Gordon Ramsay and Anthony Hopkins take her place
There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing…
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Lucky Generals delivers for Amazon ‘s new face at Christmas
We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the…
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