advertising
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Advertisers
UK adspend defies gloomsters to burst £22bn barrier
UK advertising spend is forecast to hit £22.1bn in 2017 (up 3.4 per cent on the year before) according to…
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Advertisers
Martin promotes Costello in female management makeover
The Martin Agency has named Karen Costello (below) as its new CCO following the departure of agency veteran Joe Alexander…
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Advertisers
Stimorol Ranger rides to the rescue courtesy of Ogilvy Paris
Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops…
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Ad Tech
R/GA’s Nick Law wins key creative role in Sadoun’s new model Publicis Groupe
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir…
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Ad Tech
Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent…
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Advertisers
Was Gravity Road’s effort for Belvita the most emotionally engaging ad of 2017?
System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped…
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Agencies
Western Europe to the fore in slowing M&A market says Results International
Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region…
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Advertisers
US agencies keep cutting back as 2018 unfolds
Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start…
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Advertisers
Young audience drops TV, live events on the up says Deloitte
New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air…
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